About HOBA

Refined beauty, rooted in heritage.

At House of Beauty Africa you'll discover carefully selected cosmetics, skincare, fragrances and beauty essentials from trusted brands in the UK, USA, France, Germany and Korea. From everyday favourites to trending beauty finds, we continuously expand our collection to bring you products that help you express your style, boost your confidence and elevate your self-care routine.

We are a British–French company with our flagship store, HOBA, in Nairobi. Our retail and trade teams are based in Paris, London and Nairobi, so we can coordinate with distributors, laboratories and health and safety teams in the USA, Europe and Africa. Our core emphasis is selecting highly effective skinceutical products suitable for women of colour.

Visit our store
Refined beauty, rooted in heritage.
642+Products across 9 categories
242Brands, 100% authentic
3Offices: Nairobi, London, Paris
4Countries served in East Africa

The HOBA woman manifesto

She chooses herself. She invests in quality. She celebrates her individuality. She isn't chasing beauty. She defines it. She is the HOBA woman.

Why shop with us

  • Wide selection: skincare, hair, bath and body, fragrance, men's, baby and household essentials under one roof.
  • Authentic products, sourced directly from the UK, France, Switzerland, Korea and Australia.
  • Expert in-store team at Covo Square Mall, Kilimani, with free routine consultations.
  • Fast tracked delivery across Kenya and 14-day no-quibble returns.